ANTIQUES ARE GREEN

I have been involved with antiques for most of my life and am delighted to see that there is now an organisation in the antiques trade to promoted the concept that antiques are green. Below is an interview with the founder and contact details. It's free to join.
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Early in 2009, I was talking with a few colleagues about the environmental benefits of antiques in the home. This was something that I had not previously discussed with customers in my shop but now I tried raising the subject.
After a few minutes conversation, a look of enlightenment appeared. First, the customer related antiques to recycling. Then, as the conversation progressed, it became evident that their purchase would result in minimal greenhouse gases, no rain forests would be depleted and no additional minerals would be extracted from the Earth. Customers felt comfortable about their purchase with the understanding that “antiques are green”. They could now justify their purchase and enjoy a feel good factor as well.
It seemed that it would benefit the whole Antiques Trade if the buying public were aware of this message before they came in to see us. With a suitable campaign, potential customers would know that antiques were green because they had read it in the press, seen and heard it on TV and found the same “Antiques are Green” logo wherever they went. As members of the antiques trade, we may all sell more and do our bit for the environment. By changing the perception of antiques to that of an attractive alternative to buying new goods, we might even attract new customers who previously would not have considered antiques.
In March, Antiques Trade Gazette published my letter on the subject and this led to some important contacts, including John Fiske who has himself been promoting Antiques are Green in the USA.
Following a presentation at the ATG Conference in May, an on-line vote to select a campaign logo took place in the Antiques Trade Gazette and BBC Homes and Antiques Magazine. The Trade and public voted on a selection of Antiques are Green logos and both groups chose the one that you now see on the website.
The campaign is being developed under the umbrella of a not-for-profit organisation. Its success will benefit both the antiques trade and the environment, in accordance with our formal aims and objectives.
Online Galleries have prepared this website and Dealers are invited to submit their stock.
Anyone interested or involved with the trade is invited to become a part of Antiques are Green and use this website to promote themselves, their product or their service. Please join the campaign now.
I would especially like to thank Mark Bridge and Sarah Percy Davis for their help with this project in its early stages.

Nigel Worboys

antiquesaregreen.org