Thursday, 7 June 2007
*eBay moves into Radio Ad Auctions.
eBay has now started auctioning unsold advertising airtime. In partnership eBay Bid4Spots, it has over 2,300 radio stations across the U.S.
They work as a reverse auction: customers announce how much they are prepared to pay of the spots and radio stations with unsold airtime can bid for their business.
Auctions on a website called eBay Media Marketplace.